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Yes, there is a future in media planning and buying because companies will always want to get the most coverage for their advertising dollars. This does not mean the industry will be the same as it was; media planning must evolve to embrace online-based marketing mediums.

Discovering who a company’s potential customers are is more important than ever for media planners and buyers. Media planners will become advisers, helping clients determine which media channels represent the best coverage Continue reading →

Landing the perfect media job can be done if you follow a few rules. You need a professional resume in order for your resume to impress the hiring manager. These managers see so many resumes each day that they all start to look alike. Your resume needs to impress a hiring manager within a few seconds.

Consider what you would think of your resume if you were a hiring manager. You must make your resume objection match the job description. Even if you have to change your resume for every job position, Continue reading →

If you are interested in getting into the world of media planning, you should know that the field can be highly competitive. This doesn’t mean that you have to give up on your dream, however. By working hard and keeping a few things in mind, you can score the interview that you want in the field of media planning. With a little bit of dedication, you are sure to find yourself in the position that you dream of having once you get done Continue reading →

If you’d like a job in the Media Planning and Buying field, being a media generalist is a great place to start.

Budgets are tight for advertisers, and each company is looking for ways to stretch marketing dollars the farthest. Learn about the myriad of cable channels, radio stations, internet sites, specialty magazines and other print publications that can reach different target audiences to create value for clients.

Learn what cable channels are available, what content each channel airs, the rates, the audience demographics and the channel’s reach. Study print publications, Continue reading →

The world has demanded new technology on a regular basis, and with the new technology we see some changes in careers in the media. Media careers are not just in one area anymore. We see media careers going from an office setting to your home. Media careers are allowing you to sit at home and write, review, and even edit without going into an office.

Due to all the new devices such as iPads and smartphones, media jobs have grown. These devices require content to be added Continue reading →

When it comes to getting the right advice for landing a media planning and buying job, one of your best resources is the Internet.

With that ability to search for information about whatever you want, whenever you want, finding all the information about landing a job in the media planning and buying field is easier than it’s ever been.

Picking the right career is a daunting task. It requires a lot of pain-staking research and energy. With that said, why wouldn’t you want to utilize the Internet in your Continue reading →

Any job that involves working in or around the media means you will need to know several things. The first would be researching and get informed on the subject you will be covering or reporting on. You will next want to make sure that the information is going to bring you a positive response with more business to the company. You will want to utilize the best possible avenues available whether advertising on radio, TV or the internet.
All of these things require knowledge and skills that may not be used in other types of Continue reading →